More about Augmented Reality

Due to these technological advancements, “Augmented Reality” or AR allows for people to superimpose “topical” and relevant information onto a real-life situation where interaction between a supplier and end user is possible.

This opens the door to greater education, commerce and a variety of useful tools for businesses and students.

AR operates through a digital device such as an iPad, Smart Phone or “Google Glass” and allows customers or students to scan an actual site or 3D target, a product, packaging, signage, business cards or other printed pieces in order to receive additional information, visualize a concept or better understand a product or service through a video.

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